Electric Vehicle Market in India 2013
Electric Vehicle Market in India 2013
Product Code:
1100000346
Publication Date:
Apr 2013
Publisher:
Netscribes (India) Pvt. Ltd.
Pages:
141
  • Executive Summary
  • Table of Contents
  • List of Tables
  • List of Figures
  • Companies covered

Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.


The report begins with an overview of the major macro economic indicators which highlights the present economic scenario prevalent in India. The introduction section provides the definition of an electric vehicle with its major components. It also mentions the various types of electric vehicles based on technology, such as, battery electric vehicles, plug in hybrid electric vehicles, hybrid electric vehicles and fuel cell electric vehicles. This section further depicts the transition path of electric vehicle market over the years, highlighting the reasons for shift towards electric mobility in the future. This is followed by the market overview section which provides an insight into the overall electric vehicle market in India.


The market size and forecasted growth along with the market segments and their respective shares have been mentioned in the report. This section further includes a cost comparison between electric vehicles and conventional internal combustion engine vehicles across the supply chain and manufacturing process. 


Moving along, electric vehicle market segments section in the report elaborates the three basic market segments, electric four wheelers, two wheelers and three wheelers, wherein it lists their respective market size and forecasted growth. It also reveals the consumer preference for different technologies in each segment. The next section analyses the electric vehicle market by drawing a comparative study of the key hurdles to electric vehicle adoption, factors influencing the consumer's purchasing decision and sensitivity, preferred vehicle segment in Tier 1, Tier 2, Tier 3 and Tier 4 cities, consumer preference towards various demand incentives and technologies across all the major segments of electric vehicles.
Factors driving the growth of electric vehicle market in India are also explained in detail, which includes government initiatives, rise in fuel costs, low operating and maintenance cost, foreign dependence for crude oil and environment friendly nature. The key challenges identified are low vehicle performance, inefficient battery, price constraint, power shortage and lack of infrastructure in the country.



The report covers the various government initiatives concerning the electric vehicle market in India. This section discusses the Alternate Fuels for Surface Transportation Program and its impact on the electric vehicle market. This is followed by the detailed illustration of the National Electric Mobility Mission Plan 2020, where in, it depicts the framework, potential roadmap for electrification and four major focus areas of the program which includes demand generation, research and development, manufacturing incentives and infrastructure development. Under demand generation, the possible demand scenario for electric vehicles, projected demand for electric vehicles in 2020 based on various technologies and types of electric vehicles, government incentives for each type of electric vehicle segment and the method of channelizing the demand incentives have been mentioned. This is followed by the introduction of the research and development of electric vehicles along with the comparison of global R&D scenario with the Indian market.


The report also mentions the strategies to build R&D capability, depicts the required framework for implementing the electric vehicle R&D program, identifies the high priority R&D area for electric vehicle and tabulates the total R&D expenditure for each type of electric vehicle segment across different R&D areas. Further, the domestic scenario of electric vehicle manufacturing and component supplying have been mentioned which provides a clear idea about the current status of the electric vehicle manufacturing costs, indicating the need to adopt the phased manufacturing strategy for electric vehicles across each segment. It also lists the initiatives for developing the auto component sector and the various studies that needs to be undertaken to boost the localization of electric vehicle components. The report also illustrates the link between electric vehicles and availability of public charging infrastructure, followed by depicting the consumer preference and the phased development of infrastructure to support the power requirement of electric vehicles by 2020 across each segment. This section concludes with the total proposed investment and the benefit analysis of the National Electric Mobility Mission Plan 2020.



The trends section in the report comprises an in-depth analysis of the major trends prevailing in the electric vehicle market, which include entry of new players and retro fitment hybrid kits.
The competition section begins with the Porter’s Five Forces Analysis, illustrating the competitive rivalry, bargaining power of suppliers and buyers and threat of new entrants and substitutes. It outlays the competitive landscape of the electric vehicle market in India briefing about the domestic and foreign players existing in the market. The section includes competitive benchmarking of the top players operating in the Indian electric vehicle market.


The report also features brief profiles of major domestic and foreign players in the market and a snapshot of their corporation, financial performance along with the key financial ratios, business highlights, their product portfolio and individual SWOT analysis providing an insight into the existing competitive scenario. The report concludes with a section on strategic recommendations, which comprises an analysis of the growth strategies of the electric vehicle market in India.

Table Of Content

Slide 1: Executive Summary

Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2009-10- 2012-13) & Inflation    rate Monthly (Aug-Sep 2012 – Dec-Jan 2013)
Slide 3: Gross fiscal deficit: Monthly (Sep-2011-Feb 2012) & Exchange Rate: Monthly (Sep 2012- Feb 2013)
Slide 4: Lending rate: Annual (2008-09-2011-12); Trade Balance: Annual (2009-10-2012-13) & FDI: Annual (2009-10-2012-13)

Introduction  
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility

Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2011-12-2016-17e) (Value wise), Market Share – Segment-wise (2011-12)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2011-12-2016-17e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2011-12-2016-17e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2011-12-2016-17e) (Value wise)

Market Analysis
Slide 14-19: Market Analysis

Drivers & Challenges
Slide 20:  Summary
Slide 21- 29: Key Drivers
Slide 30-35: Key Challenges

Government Initiatives
Slide 36-38: Alternate Fuels for Surface Transportation Program
Slide 39-40: National Electric Mobility Mission Plan 2020 (NEMMP 2020) – Overview, Benefits and Structure
Slide 41: NEMMP 2020 – Potential Roadmap for Hybridization/ Electrification
Slide 42: NEMMP 2020– Key Focus Areas
Slide 41-48: Demand Generation
Slide 49-57: Research and Development
Slide 58-69: Manufacturing Incentives
Slide 70-81: Infrastructure Development
Slide 82-85: Total Proposed Investment – Electric Vehicle Segment-wise
Slide 86: NEMMP 2020 – Benefit Analysis Electric Vehicle Segment-wise

Trends
Slide 87: Summary
Slide 88-90: Key Trends

Competitive Landscape
Slide 89: Market Competition- Porter’s five forces analysis
Slide 90-92: Competitive Benchmarking
Slide 93-97: Major Public Players       
Slide 98-137: Major Private Players

Strategic Recommendations
Slide 138-139: Key Strategic Recommendations

Appendix
Slide 140: Appendix
Slide 141: Sources of information

List Of Tables

Introduction
1. Types of Electric Vehicles – Technology-wise
2. Factors Determining The Transportation Energy Use

Market Overview
Major Segments
3. Low Speed and High Speed Electric Two Wheeler Specifications

Market Analysis
4. Matrix of Key Challenges to Electric Vehicle Adoption – Segment-wise
5. Matrix of Key Consumer Purchase Conditions for Electric Vehicles – Segment-wise
6. Sensitivity Analysis Matrix for Electric Vehicles – Segment-wise
7. Matrix of Electric Vehicle Preference – Segment-wise and Tier-wise
8. Matrix of Consumer Preference for Demand Incentives on Electric Vehicles – Segment-wise
9. Matrix of Prioritization – Segment-wise, Technology-wise

Drivers & Challenges
10. Various Government Initiatives Adopted across the Globe
11. Comparison of Running Cost across Vehicles
12. Cost Comparison – Petrol and Electric Scooter
13. Type of Vehicle – Pollution Generated
14. Summary of Expected Savings (2020)
15. Lead Acid Battery – Limitations
16. Lithium ion Battery – Limitations

Government Initiatives
17. Alternate Fuels for Surface Transportation Program - Targets and Incentive Layout (FY2011 and FY2012)
18. Possible Electric Vehicle R&D Initiatives
19. Electric Vehicle R&D Program – Study Reports
20. Electric Vehicle R&D Expenditure – Vehicle Segment-wise and R&D Area-wise
21. Manufacturing capability of electric vehicle – OEM-wise
22. Electric Vehicle Component Supplier – Domestic Scenario
23. Phased Manufacturing Strategy for Electric Vehicles in India
24. Phased Manufacturing Strategy for Electric 4W OEMs and Suppliers
25. Phased Manufacturing Strategy for Electric 2W OEMs and Suppliers
26. Phased Manufacturing Strategy for Electric Bus OEMs and Suppliers
27. Phased Manufacturing Strategy for Electric LCV OEMs and Suppliers
28. Studies for Localization of Electric Vehicle Components
29. Types of Charging Terminal, Appropriate Charging Location, Charging Duration
30. Power Requirement of Electric Four Wheelers (2020)
31. Power Requirement of Electric Two Wheelers (2020)
32. Power Requirement of Electric Three Wheelers (2020)
33. Power Requirement of Electric LCVs (2020)
34. Power Requirement of Electric Buses (2020)
35. Total Additional Power Generation Capacity and Charging Infrastructure Investment (2020)
36. Investment for Additional Power Generation Capacity – Electric Vehicle Segment-wise (2020)

Trends
37. Chevrolet Beat Battery Electric Vehicle India Features:

Competitive Landscape
38. Company Profiles (All Companies)
a. Company Information
b. Products and Services
c. Key People
d. Financial Summary (for Public Companies only)
e. Shareholders of the Company (for Private Companies only)
f. Key Ratios
g. Business Highlights

Appendix
39. Appendix
40. Sources of information

List Of Figures

Macroeconomic Indicators
1. GDP at cost factor cost: Quarterly (2009-10-2012-13)
2. Inflation rate Monthly (Aug-Sep 2012-Dec-Jan 2013)
3. Gross fiscal deficit: Monthly (Sep-2011-Feb 2012)
4. Exchange Rate: Monthly (Sep 2012-Feb 2013)
5. Lending Rate: Annual (2008-09- 2011-12)
6. Trade Balance: Annual (2009-10-2012-13)
7. FDI: Annual   (2009-10-2012-13)

Market Overview
Electric Vehicle
8. Electric Vehicle Market Size & Growth (Value wise) (2011-12-2016-17e)
9. Electric Vehicle Market Share – Segment-wise (2011-12)
10. Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicle
11. Manufacturing Cost Comparison – Electric Vehicle vs. ICE vehicle
Market Segments
12. Electric Four Wheelers Market Size & Growth (Value wise) (2011-12-2016-17e)
13. Consumer Preference – Electric Vehicle Technology-wise
14. Electric Two Wheelers Market Size & Growth (Value wise) (2011-12-2016-17e)
15. Consumer Preference
16. Electric Three Wheelers Market Size & Growth (Value wise) (2011-12-2016-17e)

Drivers & Challenges
17. Rise in Crude Oil Prices (Jan-2009-Nov-2012)
18. Dependence on Imported Crude Oil – Based on the Refinery Requirement of Crude Oil (2008-12e)
19. Dependence on Imported Crude Oil – Based on the Domestic Consumption of Petroleum (2008-12e)
20. Rise in CO2 Emissions (2007-2011)
21. Share in Global CO2 Emissions (2011)
22. Liquid Fuel Savings by Electric Vehicle Usage (2020)
23. India Energy Demand-Supply Forecasts (2007-2017e)

Government Initiatives
24. Projected Demand in India – Electric Vehicle Technology-wise and Segment-wise (2020e)
25. Total Proposed Demand Incentive Scheme – Electric Vehicle Segment-wise
26. Electric Four Wheeler Demand Incentive Scheme – Technology-wise
27. Electric Two Wheeler Demand Incentive Scheme – Technology-wise
28. Electric Three Wheeler Demand Incentive Scheme – Technology-wise
29. Electric LCV Demand Incentive Scheme – Technology-wise
30. Electric Bus Demand Incentive Scheme – Technology-wise
31. Electric Vehicle Projected Demand – India vs. Global (2020e)
32. Electric Vehicle Projected Penetration – India vs. Global (2020e)
33. Total Vehicle Sales – India vs. Global (2020e)
34. India’s Electric Vehicle Share Globally (2020e)
35. Electric Four Wheeler – Consumer Preference Share
36. Electric Two Wheeler – Consumer Preference Share
37. Electric Three Wheeler – Consumer Preference Share
38. Electric Bus – Consumer Preference Share
39. Electric Four Wheeler – Share of Total no. of Charging Terminals (2020e)
40. Electric Three Wheeler – Share of Total no. of Charging Terminals (2020e)
41. Electric LCV – Share of Total no. of Charging Terminals (2020e)
42. Electric Bus – Share of Total no. of Charging Terminals (2020e)
43. Total Proposed Investment under NEMMP 2020 – Segment-wise
44. Additional Direct New Jobs (2020e)
45. Net Present Value (NPV) of Benefits (2020e)

Competitive Landscape
46. Competitive Benchmarking of Major 3 Companies – Operational Basis
47. Company Profiles (All Companies)
a. Financial Snapshot
b. Key Business Segments (Public Companies Only)
c. Key Geographic Segments (Public Companies Only)
d. Ownership Structure (Private Companies Only)

Companies Covered

Public Companies
1. Electrotherm (India) Ltd.

Private Companies
1. Ampere Vehicles Pvt. Ltd.
2. Avon Cycles Ltd.
3. BSA Motors
4. Hero Electric Vehicles Pvt. Ltd.
5. Kabirdass Motor Company Ltd.
6. Lectrix Motors Ltd.
7. Lohia Auto Industries
8. Mahindra Reva Electric Vehicles Pvt. Ltd.
9.  Paradise Electro Auto

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